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Barbel Drexel GmbH

Sell-side

Financial Advisor, May 2017

Sale to the Daimier Group

Bärbel Drexel GmbH is a leading provider of natural food supplements and natural cosmetics in Germany. The company provides for a diversified customer base through the channels of e-commerce, teleshopping, and catalog mail order business. Bärbel Drexel GmbH was founded in Baar (Swabia) in 1996 by the alternative practitioner Bärbel Drexel and her husband using her own naturopathic competence. In 2003, the financial investor Finatem took over the majority of the shares from the founding members.

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