Cowen is a leading authority across the evolving consumer landscape, forecasting trends, finding patterns and watching the evolution of consumer tastes and preferences.

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The Intersection of Technology & Consumers

We combine on the ground research with proprietary data-driven research to identify companies and stocks most likely to be impacted by emerging trends, industry disruptions and changing consumer preferences.

Our areas of Consumer expertise include:

  • Airlines
  • Alcohol
  • Apparel, Footwear & Textiles
  • Beverages
  • Cannabis
  • E-Commerce
  • Fitness
  • Gaming
  • Healthy Living
  • Hotels & Lodging
  • Restaurants
  • Retail & Consumer Brands
  • Retailing – Broadlines & Department Stores
  • Retailing – Specialty Stores
  • Tobacco


If you would like further information about how our capabilities can support your investment goals, start a conversation below.

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Tailored Client Service

Focusing exclusively on consumer businesses, our experienced professionals understand the strategic positioning, brand value, unit economics and growth prospects of successful consumer companies. We understand our clients’ needs and bring sharp insights and unrivaled execution to every opportunity across our full-service Capabilities.

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Through Kyber, our data science subsidiary, Cowen offers clients the opportunity to develop Consumer market models with the benefit of high-quality data sets specifically designed to meet the needs of institutional investors.

Conferences & Events

Boston, MA

Nov 30–Dec 01, 2020

3rd Annual Boston Cannabis Conference

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Conference Call

Mar 17–19, 2020

COVID-19 Virtual Conference

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Boston, MA

Nov 11–13, 2019

2nd Annual Boston Cannabis Conference

Recent Transactions

Mar 2020

Recapitalization by Main Street Capital Corporation

Exclusive Financial Advisor

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Mar 2020

Sale to Lolli & Pops Holdings, an affiliate of TerraMar Capital

Financial Advisor

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Jan 2020
$528 Million

Follow-on Offering

Passive Bookrunner

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Consumer Contacts

Our team is led by seasoned analysts, traders and financials experts across our core capabilities.
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We look forward to establishing our way to outperform in the Consumer sector together.