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Cowen is a leading authority across the evolving consumer landscape, forecasting trends, finding patterns and watching the evolution of consumer tastes and preferences.

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The Intersection of Technology & Consumers

We combine on the ground research with proprietary data-driven research to identify companies and stocks most likely to be impacted by emerging trends, industry disruptions and changing consumer preferences.

Our areas of Consumer expertise include:

  • Airlines
  • Alcohol
  • Apparel, Footwear & Textiles
  • Beverages
  • Cannabis
  • E-Commerce
  • Fitness
  • Gaming
  • Healthy Living
  • Hotels & Lodging
  • Restaurants
  • Retail & Consumer Brands
  • Retailing – Broadlines & Department Stores
  • Retailing – Specialty Stores
  • Tobacco


If you would like further information about how our capabilities can support your investment goals, start a conversation below.

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Tailored Client Service

Focusing exclusively on consumer businesses, our experienced professionals understand the strategic positioning, brand value, unit economics and growth prospects of successful consumer companies. We understand our clients’ needs and bring sharp insights and unrivaled execution to every opportunity across our full-service Capabilities.

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Conferences & Events

New York, NY

May 2425, 2022

6th Annual Future of the Consumer: Sustainable Growth for a New Ecosystem

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Berlin, Germany

May 12, 2022

2nd Annual European Cannabis Conference

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Apr 20, 2022

2nd Annual Cowen Policy & Capital Markets Perspectives on Cannabis Summit

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Recent Transactions

Jul 2022

Acquired by JDH Capital

Exclusive Financial Advisor

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Jun 2022

Sale to Best4Tires Group, a portfolio company of Rivean Capital

Financial Advisor

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May 2022

Business Combination of Biote and Haymaker Acquisition Corp. III (NASDAQ: HYAC)

Capital Markets Advisor

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Consumer Contacts
Our team is led by seasoned analysts, traders and financials experts across our core capabilities.
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We look forward to establishing our way to outperform in the Consumer sector together.