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Cowen is a leading authority across the evolving consumer landscape, forecasting trends, finding patterns and watching the evolution of consumer tastes and preferences.

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The Intersection of Technology & Consumers

We combine on the ground research with proprietary data-driven research to identify companies and stocks most likely to be impacted by emerging trends, industry disruptions and changing consumer preferences.

Our areas of Consumer expertise include:

  • Airlines
  • Alcohol
  • Apparel, Footwear & Textiles
  • Beverages
  • Cannabis
  • E-Commerce
  • Fitness
  • Gaming
  • Healthy Living
  • Hotels & Lodging
  • Restaurants
  • Retail & Consumer Brands
  • Retailing – Broadlines & Department Stores
  • Retailing – Specialty Stores
  • Tobacco


If you would like further information about how our capabilities can support your investment goals, start a conversation below.

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Tailored Client Service

Focusing exclusively on consumer businesses, our experienced professionals understand the strategic positioning, brand value, unit economics and growth prospects of successful consumer companies. We understand our clients’ needs and bring sharp insights and unrivaled execution to every opportunity across our full-service Capabilities.

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Conferences & Events

New York, NY

Jun 0607, 2023

7th Annual Future of the Consumer Conference

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Oct 1920, 2022

4th Annual Private Company Summit

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New York, NY

May 2425, 2022

6th Annual Future of the Consumer: Sustainable Growth for a New Ecosystem

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Recent Transactions

Jan 2023
$25.5 Million
biote Corp. logo

Follow-on Offering


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Sep 2022
$80.21 Million

Follow-on Offering

Passive Bookrunner

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Aug 2022
$136.9 Million

Follow-on Offering


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Consumer Contacts
Our team is led by seasoned analysts, traders and financials experts across our core capabilities.
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We look forward to establishing our way to outperform in the Consumer sector together.