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Cowen is a leading authority across the evolving consumer landscape, forecasting trends, finding patterns and watching the evolution of consumer tastes and preferences.

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The Intersection of Technology & Consumers

We combine on the ground research with proprietary data-driven research to identify companies and stocks most likely to be impacted by emerging trends, industry disruptions and changing consumer preferences.

Our areas of Consumer expertise include:

  • Airlines
  • Alcohol
  • Apparel, Footwear & Textiles
  • Beverages
  • Cannabis
  • E-Commerce
  • Fitness
  • Gaming
  • Healthy Living
  • Hotels & Lodging
  • Restaurants
  • Retail & Consumer Brands
  • Retailing – Broadlines & Department Stores
  • Retailing – Specialty Stores
  • Tobacco


If you would like further information about how our capabilities can support your investment goals, start a conversation below.

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Tailored Client Service

Focusing exclusively on consumer businesses, our experienced professionals understand the strategic positioning, brand value, unit economics and growth prospects of successful consumer companies. We understand our clients’ needs and bring sharp insights and unrivaled execution to every opportunity across our full-service Capabilities.

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Conferences & Events


Sep 1314, 2021

2nd Annual Health, Wellness & Beauty Summit

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May 27, 2021

2nd Annual Digital Dining Summit: Revolution in Restaurant Innovation

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May 26, 2021

2nd Annual New Retail Ecosystem CEO Summit: Innovation & Digitization

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Recent Transactions

Jun 2021

Strategic investment in PharmaCann Inc.

Financial Advisor

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Jun 2021
$777 Million

Business Combination with Bespoke Capital Acquisition Corp.

Lead Financial Advisor and Sole Capital Markets Advisor

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Jun 2021
$40 Million

Registered Direct

Sole Placement Agent

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Consumer Contacts

Our team is led by seasoned analysts, traders and financials experts across our core capabilities.
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We look forward to establishing our way to outperform in the Consumer sector together.