YETI Holdings, Inc. is a growing designer, marketer, and distributor of premium products for the outdoor and recreation market. The product line consists of Coolers & Equipment, Drinkware and Other. The YETI brand has built a following of passionate and engaged consumers throughout the United States, Canada, Australia, Japan, and elsewhere, ranging from serious outdoor enthusiasts to individuals who value products of uncompromising quality and design. The Company’s relationship with customers continues to thrive and deepen as a result of its innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.