e.l.f. Beauty is one of the fastest growing, most innovative cosmetics companies in the United States. Driven by a mission to make luxurious beauty accessible for all women to play beautifully®, the Company has challenged the traditional belief that quality cosmetics are only available at high prices in select channels. e.l.f. offers high-quality, prestige-inspired beauty products for eyes, lips and face at extraordinary value, with the majority of the items retailing for $6 or less. e.l.f.’s price points encourage trial and experimentation, while e.l.f.’s commitment to quality and a differentiated consumer engagement model engender loyalty among a passionate and vocal group of consumers.