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Empyr Incorporated

Sell-side

Exclusive Financial Advisor, April 2020

Sale to Augeo

Headquartered in San Diego, CA, Empyr enables advertisers to acquire, engage and retain customers via frictionless card-linked offers (e.g., 10% back via enrolled debit or credit card). Empyr operates in the online-to-offline industry, in which Empyr gives publishers and advertisers the ability to leverage its industry-leading technology and partnerships to seamlessly track an online advertisement to an offline purchase in real-time.

Headquartered in St. Paul, MN, Augeo is a leader in engagement, loyalty, and incentive platforms with a focus on developing new solutions and innovative technology to help organizations engage and retain employees, customers, members and channel partners. Augeo provides engagement programs for more than 300 companies worldwide with support in over 55 countries.  

Augeo CLO, Augeo’s card-linked offers business, connects financial institutions, cardholders and merchants in a cash back and rewards ecosystem that drives consumer loyalty for both merchants and banks.

Together, Empyr and Augeo CLO will form a new company, Figg, Inc., that will seek to create a scaled card-linked offers business in the U.S.

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