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ESG investing has rapidly established itself as a significant and durable theme in U.S. and global asset management, with over 25% of U.S. equity and bond funds flows now tagged with an ESG mandate versus only 14% two years ago. Generational priorities and attitudes toward sustainability also signal a likely continuation of this trend. We believe these themes will continue to drive consumer and investing behaviors for this cohort, which alone will represent 70% of consumers by 2028 and command $60 trillion in inherited wealth by 2050.

What we’re watching

  • Growing integration of ESG in buyside investment approaches
  • Evolution of buyside teams to define and support ESG investing
  • Growing regulatory focus and anticipated disclosure requirements
  • Challenges to adoption – consistency and comparability in ESG data and standards
  • Emerging sell-side coverage of ESG
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of U.S. equity and bond flows are tagged with an ESG mandate


of 18-34 year-olds that participated in a Cowen Research survey view sustainability as somewhat or very important to their purchasing decisions


signatory organizations for the Principles for Responsible Investment initiative