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The Cannabis industry will enter 2021 with continued momentum. On November 3rd, a “Green Wave” was evident at the state and local level, as all six cannabis-related ballot measures were passed. Ballot knock-on effects, coupled with COVID-19 budget deficits, will push other states to legalize adult use, potentially adding another $6B to our $34B U.S. legal TAM by 2025. Longer-term, the generational challenge for enactment at the Federal level should ease, and the addressable opportunity could multiply.

What we’re watching:

  • New adult use ballot states
  • State legislative changes
  • Market share consolidation
  • Profitability
  • Cash flows

Related themes:

Cowen Research Themes 2021

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Adult use legalization in NJ could serve as more than enough of a catalyst to set off a domino effect on surrounding Northeast states.

Vivien Azer, Cowen’s Cannabis Catalyst Series Part 2 — Knock-on Effects: Ballots And Budgets