Gen Z & Millennials Are Driving Digital Transformation & Sustainability

Hands of a consumer entering credit card information onto a smartphone
Insight by , , , , , , , , , , , , , , , , , , , and

Cowen’s updated Gen Z & Millennial Survey assesses the demographic’s preferences. This video highlights key findings in the survey including a shift towards online marketplaces and resale platforms, brand preferences in athletic apparel and footwear, and how attitudes about sustainability impact purchasing decisions.

Press play to learn more.

Get the Full Report

If you’re already a member of our Research portal, log in.

Log In

If not, reach out to us directly for more information.