Gen Z & Millennials Are Driving Digital Transformation & Sustainability
Insight by John Kernan, Vivien Azer, John Blackledge, Andrew Charles, Oliver Chen, George Mihalos, Krista Zuber, Gerald Pascarelli, CFA, Max Rakhlenko, Jared Orr, Harrison Vivas, Steven Schneiderman, William Kerr, James Kopelman, Max Spaeth, Andrew Crespo, Brian Vieten, Ross Collins, Kimberly Hong, Philip Caldwell and Allison Jordan
Cowen’s updated Gen Z & Millennial Survey assesses the demographic’s preferences. This video highlights key findings in the survey including a shift towards online marketplaces and resale platforms, brand preferences in athletic apparel and footwear, and how attitudes about sustainability impact purchasing decisions.
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