Gen Z & Millennials Are Driving Digital Transformation & Sustainability
![Hands of a consumer entering credit card information onto a smartphone](https://s33007.pcdn.co/wp-content/uploads/2020/02/sector-consumer-intersection.jpg)
Cowen’s updated Gen Z & Millennial Survey assesses the demographic’s preferences. This video highlights key findings in the survey including a shift towards online marketplaces and resale platforms, brand preferences in athletic apparel and footwear, and how attitudes about sustainability impact purchasing decisions.
Press play to learn more.