Varsity Brands, a portfolio company of Charlesbank Capital Partners, is a leading provider of sports, cheerleading, and achievement-related products, selling through three unique but interrelated businesses: BSN Sports, Varsity Spirit, and Herff Jones. Together, these brands promote personal, school, and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities. Varsity Brands also sells products to church organizations, professional and collegiate sports teams, and corporations.