Confidentially Marketed Public Offering
SITO Mobile operates as a mobile location-based advertising platform for businesses, advertisers, and brands in the United States and Canada. The company offers mobile location-based advertising and mobile messaging platforms to transform digital marketing by delivering targeted mobile advertising campaigns based on geo-location, in-store traffic, and customer response for brands, agencies, and retailers. Its mobile location-based advertising platform offers Geo-fencing that targets customers within a certain radius of location and uses technology to push coupons, ads, and promotions to mobile applications; Verified Walk-in, which tracks foot-traffic to locations; Behavioral Targeting that tracks past behaviors over 30-90 day increments allowing for real-time campaign management; and Analytics and Optimization, a culling and building measurement system to track metrics, such as user demographics, psychographics, cost per thousand ad impressions served, click-throughs, and time of engagement. The company’s mobile messaging platform builds and controls tailored programs, including messaging, customer incentive programs, etc. The company was formerly known as Single Touch Systems, Inc. and changed its name to SITO Mobile, Ltd. in September 2014. SITO Mobile, Ltd. was incorporated in 2000 and is based in Jersey City, New Jersey.