Pure Archery and Norwest Equity Partners


Exclusive Financial Advisor, July 2022

Acquired by JDH Capital

Pure Archery Group, a portfolio company of Norwest Equity Partners, is an industry leading designer and manufacturer of premium archery equipment. Founded in 1999, Pure Archery provides accuracy-focused, performance-driven, and durable archery products. This includes the most accurate compound bows, their Bowtech and Diamond brands, as well as premium crossbow brand, Excalibur. Their other brands include industry-leading, accuracy-enhancing archery accessories from Black Gold sights, Tight Spot quivers, Ripcord arrow rests, and Octane.

Norwest Equity Partners (NEP) is a leading middle market investment firm focused on partnering with business owners to build companies into industry leaders. With a reputation for quality investments and exceptional financial returns since 1961, NEP has raised over $7 billion of capital through a series of equity and mezzanine funds. Offering creative and flexible transaction solutions through management buyouts, recapitalizations and growth financings, NEP believes in long-term relationships and helping stakeholders realize liquidity at the appropriate time. NEP seeks $30-$250+ million equity investment opportunities for growing and profitable companies within the agriculture, business services, consumer, distribution, diversified industrials, energy, healthcare. NEP is based in Minneapolis, Minnesota.

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