Playtika Holding Corp. is one of the world’s leading developers of mobile games creating fun, innovative experiences that entertain and engage their users. They have built best-in-class live game operations services and a proprietary technology platform to support their portfolio of games which enable them to drive strong user engagement and monetization. Their games are free-to-play, and are experts in providing novel, curated in-game content and offers to their users, at optimal points in their game journeys.