ZipLine is a leading provider of private label debit card and mobile payment processing application (“MPPA”) solutions to petroleum retailers and convenience stores across the United States. ZipLine helps merchants build consumer loyalty and market share with custom debit payment, rewards, and gift card programs. With a single platform for personalized rewards and branded debit payments, ZipLine’s clients strengthen their consumer relationships while saving on interchange fees. ZipLine processes over six million transactions a month for retailers, including Circle K, Speedway, Cumberland Farms, Irving Oil, Racetrac, Giant Eagle (GetGo) and Spinx, which resulted in over $50 million in credit card fee savings for Zipline’s clients in 2019.
PDI is a global provider of ERP, fuel pricing, logistics and marketing solutions for the convenience retail and petroleum wholesale industries. PDI helps convenience retailers and petroleum wholesalers thrive through digital transformation and enterprise software that enables them to grow topline revenue, optimize operations and unify their business across the entire value chain. Over 1,500 customers in more than 200,000 locations worldwide count on PDI’s solutions to provide insights that increase volume, margin and customer loyalty. PDI owns and operates the Fuel Rewards® loyalty program that is consistently ranked as a top-performing fuel savings program year after year. PDI is a portfolio company of Insight Partners.
Bundling ZipLine’s private label debit and MPPA technology with the PDI Marketing Cloud platform gives merchants added ability to increase the engagement of loyalty program members and drive more value to their brand.