Sale to JPMorgan Chase & Co. (NYSE: JPM)
Figg is a transaction-based advertising platform that provides dynamic consumer offer experiences through financial institutions, fintechs and digital platforms. With $500+ billion in annual transaction volume, Figg has a robust ecosystem of advertisers and over 100 million cardholders. The Figg platform provides advertisers greater attribution of ad spend and demonstrates measurable return on promotional efforts. Publishers can leverage this form of advertiser-funded content, as both an acquisition and retention tool for their customer base, driving incremental cash-back to a consumers’ enrolled cards through offers.