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AMASS Brands Group

Buy-side

Exclusive Financial Advisor, January 2023

AMASS Brands Group
Acquires Substantially All of the Assets of Winc, Inc.

AMASS Brands Group, Inc. (“ABG”), founded in 2016 and based in Los Angeles, CA, is an omni-channel beverage platform and holding company building the next generation of premium adult beverage brands with an emphasis on cleaner, better-for-you botanical based beverages. The ABG portfolio sits in the premium segment and its products are sold at global tier one accounts including multiple Michelin star restaurants such as Eleven Madison Park, premier retailers including Wally’s and Selfridges, and globally at Soho House Group.

Launched in 2012, Winc is an omni-channel brand builder of wine and other alcoholic and non-alcoholic beverages. The company offers wines and non-alcoholic wines under their suite of brands including: Summer Water, Wonderful Wine Company, Lost Poet, Folly of the Beast, Chop Shop and Cherries and Rainbows. It sells its products through a direct-to-consumer model, wholesale distribution channels, restaurants and retailers such as Whole Foods, BevMo and Walmart. On November 30, 2022, Winc, Inc. filed a voluntary petition for reorganization under Chapter 11 in the U.S. Bankruptcy Court for the District of Delaware.

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