Vivien Azer

Managing Director, Cannabis; Consumer – Beverages, Tobacco

Cannabis Industry

Vivien Azer is a Managing Director and senior research analyst specializing in beverages, tobacco, and cannabis sectors. Vivien is the first senior Wall Street analyst to cover the emerging cannabis sector, resulting in notable global press coverage across media outlets such as CNBC, The Wall Street Journal, The Economist, Barron’s and Forbes.

Vivien’s coverage of the tobacco and cannabis sectors earned her industry accolades including a spot on Institutional Investor’s All-America Research Team on several occasions. She was also named to MJBiz Daily’s list of “20 Women to Watch in 2019” and selected by Business Insider as a “Rising Star of Marijuana Investing.” Prior to joining Cowen and Company in 2014, she spent over nine years at Citi covering consumer staples. Vivien holds a BA from the College of William and Mary and an MBA from NYU’s Stern School of Business.

Get In Touch

Start a conversation with Vivien Azer


Explore related thought leadership, reports, coverage and insights for Vivien Azer.


Reviewing the Timeline for Cannabis Legislation

Read More
Ahead of the Curve®

Child Tax Credit: An Underappreciated Stimulus

Read More
Cannabis plant with sky in the background

Conversation with Jushi CEO Jim Cacioppo

Read More

Research Contacts

Our Research team is led by seasoned, entrepreneurial-minded individuals who are driven by a relentless curiosity to redefine expectations.

Meet Our People
Senior businessman handshaking with young woman in the office