Vivien Azer

Managing Director, Cannabis; Consumer – Beverages, Tobacco

Cannabis Industry

Vivien Azer is a Managing Director and senior research analyst specializing in the beverages, tobacco, and cannabis sectors. Vivien is the first senior Wall Street analyst to cover the emerging cannabis sector, resulting in notable global press coverage across media outlets such as CNBC, The Wall Street Journal, The Economist, Barron’s and Forbes.

Vivien’s coverage of the tobacco and cannabis sectors has earned her industry accolades, including a spot on Institutional Investor’s All-America Research Team on several occasions. In 2022, Vivien was selected as one of the most influential names in cannabis on Forbes’ “The Cannabis 42.0” list. She was also named to MJBiz Daily’s list of “20 Women to Watch in 2019” and selected by Business Insider as a “Rising Star of Marijuana Investing.”

Prior to joining Cowen and Company in 2014, she spent over nine years at Citi covering consumer staples. Vivien holds a BA from the College of William and Mary and an MBA from NYU’s Stern School of Business.

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