Investors Are Wild About the Pet Industry and There’s No End in Sight — Especially If There Is a Strong Online Component

By Craig Lawson

Anything that serves pets –food, apparel, bowls, leashes — is a good investment and Millennials are driving the surge.

Chances are you know someone whose family acquired a “pandemic puppy” to help them weather the Covid-19 lockdowns. Pets have become beloved, pampered family members whose well-being is viewed as an essential household budget item, making the pet industry increasingly recession-proof as well as hyper-attractive to PE investors.

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