ESG Gives a Tailwind to Clothing ‘Re-Commerce’ Companies

Younger people say the social impact and sustainability of an apparel and footwear brand are important to them

By Patrick Crocker

The gold rush is on for fashion re-sellers like The RealReal, Poshmark and ThredUp as consumers look for clothing that is sourced more sustainably than “fast fashion,” which has been linked to poor foreign labor conditions and pollution.

According to Cowen’s Millennial and Gen Z survey, 81% of 18- to 24-year-old’s and 80% of 25- to 34-year-old’s view social impact and sustainability of an apparel and footwear brand as being “very important” or “somewhat important” to their purchase decision.

Read more in MarketWatch.

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