Sustainable Food & Healthy Living
The entire agriculture and food ecosystem is facing a fundamental shift that is reshaping the future of food. A unique combination of COVID-19-induced lifestyle changes, a dramatic generational shift, and more effective sustainable production capabilities has driven one of the most significant changes in modern-day food manufacturing and consumption.
What we’re watching
- Trends in work from home and eat at home
- Dairy alternative adjacencies
- Alternative proteins
- Pet ownership and spending behavior
- AgriFoodTech innovation
- Government subsidies
- Carbon credits
57%
of households purchased a plant-based product in 2020
2.5x
rate of growth of plant-based food sales over the past two years
~50%
of Gen Z indicated they would pay more for foods they perceive as healthier in a Tufts Nutrition Report