Millennials & Gen Z

Consumer Sector Icon
Millennials + Gen Z

Does sustainability represent something more for Millennials than a matter of brand preference?

Millennials and Gen Z will represent 70% of the global population by 2028, but will not command the lion’s share of wealth until 2050 as part of a generational transfer, representing a paradox in the worlds of traditional retail, e-commerce, technology andbeyond. Millennials and Gen Z are more responsive to differentiated physical experiences than prior generations, and yet are leading the revolution of online shopping. They are focused on value, while growing sneaker purchases into an alternative asset class. We expect to see increasing focus on this population in the years to come, culminating in a retail environment reflecting this generation’s life-cycle, attitudes and consumption patterns.

 

What we’re watching:
  • P2P transactions
  • Ride-sharing growth
  • Instagram brand influence
  • Supply chain evolution
Themes 2020

15 Themes to Focus on 2020: A Handbook for Portfolio Managers

Download the Handbook
74 M

Estimated US millennial population by 2050

40%

Surveyed Instagram users who have purchased a product from a brand discovered on the platform

78%

Millennials surveyed who say they do not want to buy the brands they grew up with

+633BPS

Increase in 4-5 pair sneaker ownership by Millennials and Gen Z women over the last 5 years

Research

Podcast
A woman grocery shopping with a huge stalk of celery visible in her hand held shopping cart.

A Healthier Living Platform & Ecosystem: Meet HumanCo

An image focused on a digital tablet with financial graphs and someone using a digital pen.
Ahead of the Curve®

Big List 2024 For Financials, Crypto & Housing Policy 

Podcast
Two pharmacists checking products on their shelves.

The Evolving Landscape Of Pharmacy Reimbursement

Events

New York, NY

Jun 04, 2024

8th Annual Future of the Consumer Conference

New York, NY

May 29, 2024

52nd Annual Technology, Media & Telecom Conference

Boston, MA

Mar 04, 2024

44th Annual Health Care Conference