Scaling Gen Z Brands: A Conversation with A.K.A. Brands
Insight by Oliver Chen
Jill Ramsey, CEO and Ciaran Long, CFO of A.K.A. Brands speak with Oliver Chen, Retail & Luxury Analyst about scaling digitally native, direct-to-consumer fashion brands for Gen Z. They discuss a data driven approach to merchandising, the role of micro influencers for customer acquisition, and experiential retail. They also discuss drivers of growth, technology, and operating profitably.
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