Since the start of the pandemic, people have sought fresh air and access to nature—whether a park in the center of town, their backyard, or the wilderness. Outdoor activities—and the associated purchase of products and services to participate in them—have seen a significant increase during the pandemic. Some of this activity may subside post-pandemic with less work from home, the return of business travel and vacations, and the resumption of more children’s activities. However, there’s good reason to believe that much of the traction gained will remain.
The outdoor space tends to hold up well in challenging times as enthusiasts view their passion as a part of their identity and, therefore, are unlikely to scale back discretionary spending that they consider nondiscretionary. Certain compelling macro factors are likely to provide a tailwind to sustain the outdoor space:
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