TD has acquired Cowen Inc. Please bookmark TD Securities for further updates.

On Demand Pay: Delivering Financial Wellness Tools On Demand

Insight by

Bryan Bergin, Computer Services & IT Consulting Analyst discusses his latest Ahead of the Curve® report, More Than EWA: Financial Wellness On Demand. In this video he highlights how integration of broader financial wellness tools into on-demand pay will accelerate its adoption. Press play to learn more.


I’m Bryan Bergin, Cowen’s Services and HCM Analyst.

Notoriety of On-Demand Pay, or Earned Wage Access, has grown significantly since we published a deep-dive on the topic one year ago. We called it the next major disruption to payroll.

Today, we published an Ahead of the Curve® report that details why On-Demand Pay will be accelerated as broader financial wellness functionality is embedded around it. Faster adoption will come as market perception of EWA evolves to being a stronger, more holistic financial wellness product.

The current state of employee financial wellness is dire, and there’s significant gaps in what exists versus what is needed. Approximately 80% of workers want employer-sponsored financial wellness tools, yet only about 20% of employers offer them. And, even where solutions exist, those often are not effective in addressing everyday financial needs. This presents a major opportunity and earned wage access providers are ideally positioned to benefit from this void.

The direct attachment to wages enables adjacent financial wellness functionality of On-Demand Pay vendors to be more comprehensive versus downstream alternatives. This is a broadly positive tailwind for the On-Demand Pay sector. Among the public HCM names, we view the trend as most beneficial to Ceridian.

Enjoy the report and let us know what you think.

Get the Full Report

If you’re already a member of our Research portal, log in.

Log In

If not, reach out to us directly for more information.