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Menswear Moves “Forever Forward” with Rhone

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Nate Checketts, CEO and Co-Founder of Rhone speaks with Oliver Chen, Retail & Luxury Analyst. They discuss how Rhone pioneered premium men’s performance lifestyle, changes in men’s apparel trends, and increasing lifetime value with the brand’s customers. They also discuss Rhone’s efforts around sourcing and production in a more responsible manner, and the company’s focus around men’s mental health.

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