This video shares highlights from The Rapid Ascent of Millennials and Gen Z, an Ahead of the Curve® Report based on Cowen’s fourth annual proprietary Millennial and Gen Z survey on the consumer preferences of 18-24 year olds. The survey revealed the importance of social impact, sustainability, resale, and smartphones on this segment’s purchase decisions. The video also discusses the channels used by this cohort to make purchases.
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