Consumer

Ahead of the Curve ™

Apr 11 2018

Cannabis: $75B Opportunity; Category Cross-Currents Keep Us Cautious On Booze

We expect cannabis sales of ~$75 bn by 2030, supported by new analysis on category retention gaps and population-weighted, state-based analysis on cannabis first use and binge drinking (where cannabis access points to more cannabis trial and use, and less binge drinking, and an opioid solution). Maintain Outperform on KSHB, WEED, & LEAF; and remain cautious on big beer, including TAP.