Cowen and Company's Consumer Group seeks to play an active role in helping the boards and management teams of growth consumer companies fulfill their potential and navigate the challenges of today's markets. Coupled with our deep industry expertise in financial and strategic advisory services and dominant aftermarket trading, we offer a full suite of products including private and public equity, convertibles, high yield and mezzanine debt and merger & acquisitions.  Our sector focus includes:

·         Retail

·         Restaurants

·         e-Commerce

·         Footwear & Apparel

·         Consumer Products

Our experienced professionals are focused exclusively on consumer businesses and understand the strategic positioning, brand value, unit economics and growth prospects of successful consumer companies. We stress the underlying fundamentals of purchasing, merchandising, marketing, pricing, distribution and customer service as well as understanding the latest in information technology. In today's modern marketplace, consumers continue to rapidly shift loyalties and allegiances between concepts. Our combined years of experience are brought to bear in the proper positioning of our clients' stories. Be they traditional storefronts or cutting edge direct marketers, an established restaurant company or fast growing new cuisine, we understand our clients needs and bring optimum insight and execution to each transaction. 

The Consumer Group has raised over $2 billion in equity and debt capital and advising numerous high profile strategic transactions. The Consumer Group is at the forefront of the resurgence in the growth consumer sector.